RUPAUL'S DRAG RACE SUPERSTAR

During my time at East Side Games, I was promoted from being a co-op marketing artist to being the 1st assistant and sometimes main artist to manage this game's marketing and User Acquisition ads.

 

My main tasks included:

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• Helping writing scripts for RuPaul and the official cast of the show to shoot footage to use in ads to promote the game

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• Create ads in the form of videos and images by capturing in-game footage and screenshots to promote the game's various events, including some events related to the show, using Quantric Foundations' "Player Motivation" and Facebook "Big Catch Strategy" models as our marketing strategy guide

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• Help elaborate creative plans to bring new users to download, install and play the game while increasing retention to already existing users

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• Measure and analyze data of our top performer ads using key performance indicators such as IPM, CTI, CTR and CVR.

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• Create SWOT presentations for the company to showcase our current User Acquisition status of the game and plan future creatives

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• Iterate and review videos of the game to use in world-wide events such as Werq the World Tour and RuPaul's DragCon LA

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• All ads that I created (images and videos) were run on Ironsource, Google UAC, Facebook Ads Manager, and other ad networks

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As a huge fan of the franchise myself, I consider this as one of the most incredible experiences of my life.